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Vickie Rocco

Audience Development and Engagement, Publishing

Hi, I'm Vickie Rocco. I'm a corporate storyteller.

Vickie Rocco's Bio:

In her current role as Director of Audience Development for Family Features Editorial Syndicate, Vickie Rocco, along with her team, acts as liaison with media partners and online outlets. She ensures that the Family Features product line continues to meet the needs of editors and publishers in an ever changing landscape. Vickie spent over a decade immersed in the publishing world prior to joining Family Features; serving in various roles including Director of Consumer Sales and Marketing at The Kansas City Star and Director of Paid Audience Development for Vance Publishing (B2B Magazines). In addition, Vickie has a strong entrepreneurial spirit and has successfully started (and subsequently sold) a small business. Her current venture, Rainmaker Media, provides corporate branding and marketing services to small and medium sized businesses. Services range from digital storytelling services (video production, corporte documentaries, website development,  blogs and branded content development) to more traditional marketing and PR services. When she's not working, you can find her producing and directing short narrative films, riding horses or playing with her two border collies.

Vickie Rocco's Experience:

  • Corporate Storyteller/Owner at The Rainmaker Group LLC

    2010 - Present

    Integrated Marketing Management: Traditional/Mobile/Social/Video Development and execution of integrated marketing strategies to help customers increase revenue and/or decrease expenses.

  • Co-Owner at Hello Beautiful, LLC

    Present | Kansas City

    Co-owner of ecommerce site www.mybeautyconnection.com, a Hello Beautiful, LLC company.

  • Vice President of Sales, Marketing and Media at Family Features

    April 2013 - October 2015 | Mission, KS

    Responsible for growing the distribution network and increasing content usage for Family Features' media and consumer customers. Family Features provides quality food and lifestyle content, helping brands to reach and engage consumers through a network of media partners.

  • Director of Paid Audience Development at Vance Publishing

    June 2009 - November 2010

  • Director of Consumer Sales and Marketing at The Kansas City Star

    1998 - 2003

  • Mgr - National Client Service Center at Professional Service Industries

    1989 - 1995

Vickie Rocco's Education:

  • Avila University

  • University of Kansas

    Concentration: Computer Science

Vickie Rocco's Interests & Activities:

Film production, horseback riding, border collies




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